How much traffic do you need? How much money do you spend boosting traffic? Talk about money pits, paying for traffic can seem like a nightmare on Elm Street. Adwords can certainly eat up cash faster than Vegas.
Here is an example of one type of strategy to determine spend. It requires some traffic and consistent sales.
My roi for the month is $$$, and we are doing offline and online sales with the bulk of the sales online. The site is also generating a phone call from potential clients bypassing our ecommerce funtion but an actual conversion or sale is the litmus test for "viability" of the web site to produce revenue. So the site is producing both online and offline revenue. Sales are consistent with almost 500 sales records monthly.
If you have analytics maybe you are setting up campaigns to check against sales. I think the math is pretty easy on this one, you just need time.
What? Yes, time. You need to plot your spend against gross sales with a third set of data indicating traffic.
You are about to spend some cash on content. You think it is probably the right thing to do. All the recent articles you have read talk about content marketing. You start day dreaming about a viral video. Maybe some old lady who screams, 'Where is the beef?"
Then you wake up scared, sweating and notice your left hand never trembled before and then you think it would be a bad idea. You start to think about brochures.
Online buyers want videos! That's the story. The online buyer equates videos with a higher qualtiy production. Expensive production values might not matter as long as the video has minimun production value or quality information.
Yes, there are many things you can be sure of. Death, Taxes and now New Technology. I really think it should be part of the saying. Many years ago the quest for e-ink turned heads, and as miniturization continued [I am writing the column on a 2 inch by 1 inch keyboard hanging from my neck] the technology has just gotten better proving Moore's Law still does exist not only for processing speeds but also the physical side of technology as a whole. Yes, of course our smart phones have more processing power than the XT or AT computer I used in late 80's. Or the 486 we marveled at. Pentium, ho hum. Now, with this new discovery / product, I can see the applications will be amazing. I wish I could live another 1000 years just to see where this all goes.
A study done by B2B, a magzine for marketing strategists, conducted a study based on 332 respondents who are marketers this past December 2011 and January 2012. They found that lead nurturing and acquisition being the larger responder were the main goals of all email programs. Frequency was an issue to avoid alienation but that most put a cap on frequency.
What frequency is right for your product or service?
If you have a lot of inventory like a music store or a stock photo agency, you could put out a newsletter every week and not bore anybody. A media outlet like a newspaper can produce enough news from affiliates to keep a blog running all day. A television station can keep your attention especially a news station that is twenty-four hours. Sure, about 40% of the news is repeated but it always sounds fresh.
What can a non-media company do to produce conent?
There are always stories to tell. From the history of the company to the vendors they work with, the special projects, the personnel,
[Video included, Choose Read More] I was on Facebook tonight. My typical let's check in for a few minutes and then I look at the clock and damn the fact an hour has passed. What I learned tonight is that there is a bit trepedation out there concerning the new Timeline template which will be effecting all users. Some folks are worried. Worried? Well, I think they should be worried but not for the same reason. Although some may hate the format or how it delivers your "special" information and updates or how it may look overall. I think there is a bigger problem here. In fact, some of it I just am not sure now to react.
First, timeline presents a completely different view of your life than the old Facebook. Different in the way that you can go back years and lean about a person, their habits, where they frequent, who their friends are. Very accessible. I can see some folks leaving Facebook because of increased exposure of self.
Tool-Search-Engines.com is a new site giving the SOHO, small and medium business a chance to add SEO services to promoting their websites and business. An array of tools and a list of new ones are coming out. Based in Chicago, this firm is on the right track to giving business owners a way to SEO ala'carte rather than subscribing to more personnel or an hourly service.
Adobe Flash Player not installed or older than 9.0.115!
Adobe Flash Player not installed or older than 9.0.115!
Thinking about a video for your website? The first 10 seconds, usually less than 5 seconds is the commitment time for a visitor to stay at your site a little longer.
A video spokesperson with a transparent background loads quickly and can get your most important facts to your visitor, emphatically and with the passion and information that makes an impact.
If you are in the Chicago area we can shoot in our studio. If you are outside the Chicago vicinity, bookmark this page or subscribe to our newsletter and we will let you know when our talent page is online.
